Major App Developers’ problem
Mobile app developers will devote many hours of their time and thousands of dollars of their money toward creating an app that will attract attention. If they can succeed, their app will become successful and will have a lot of downloads and reviews in both Google Play Store and Apple App Store.
Unfortunately, most apps remain unnoticed in each of these app stores due to weak app store optimization. You could go for days or years without anyone downloading your app. If they do, it could just be a handful of people.
What you need to understand is that each app store has millions of mobile apps listed in them. With all the competition that exists, it is difficult to make your app stand out. A lot of app developers realize that it takes some time before people start noticing their apps. On the other hand, there are developers who will do almost anything to get immediate downloads of their app.
What is app store optimization?
App Store Optimization is a special process which gives app developers the ability to polish their app store listings so that they’ll contain relevant keywords for better ranking in the stores’ search engines.
To use app store search optimization effectively, you need to understand user behaviors, account trends, and all the little things which affect the app ranking. If you fail to educate yourself on these things, you won’t be able to create an effective app marketing strategy and raise the ranking of your app. As a result, your app will be buried under the millions of other mobile apps.
App Store Optimization is no longer a secret. Over the last couple of years, developers of both Android and iOS apps have utilized the power of app store optimization for marketing their mobile apps. This process allows app developers to target certain demographics of users, rank relevant keywords with a lot of volume, and get an overall high ranking on relevant searches made by users.
As an app developer, your first worry should not be about getting your app discovered. It should be about knowing the target audience that is going to benefit from using your app. There is nothing more important than knowing your target audience. If you can do that, the app store optimization process will be effective for you.
Whether you are an Android or iOS app developer, below are 4 crucial steps of the app store optimization process that will certainly get more exposure to your app.
Step #1: Learn About Keywords
Right keywords are crucial for your app store listing to improve app store search results. Put yourself in the shoes of your target audience. Which phrases or words would they enter into the search box to find an app like yours? The average user won’t just search 1 word, though. They will enter a 2 to 3-word phrase to search, so they’ll have better results. If you have accurate mobile information, you will have knowledge about the search behavior of your target users. Then you can enhance your app search optimization strategy.
If your app is listed on the Apple App Store, the keyword bank can have no more than 100 characters. As for the Google Play Store, they don’t have a keyword bank. You just need to integrate the keywords into the description of your app. Make sure the keywords flow nicely in the description text instead of merely listing the keywords consecutively. Use only targeted keywords which relate to the niche of your app.
Step #2: Perform App Title Optimization
When users are searching for apps on the Google Play store or iOS App Store, the first thing about your app they will notice is its title. That is why you need an original and catchy title that relates to the features of your app. If you have any room left, use keywords and title tags in your title which highlight the app’s functionality and overall nature.
If the keywords of the title can describe the core features of the app, that is even better. You will want to pay particular attention to this on an iOS app listing page. The proper title keywords will create more phrases which will better rank your app.
Step #3: Put Targeted & Relevant Keywords in Your App’s Description
On Apple App Store and Google Play Market, you cannot enter more than 4,000 characters for the app description. Do your best to incorporate relevant keywords about the core features of the app in this app description area. Use keywords with a lot of volume in order to build more relevancy. This is how your app will get noticed in searches.
Step #4: Get Creative with Your Previews and Screenshots
After your Android and/or iOS app has gotten a little of visibility in the respective app stores, you have to get to the next level of App Store Optimization. You can then get more creative by developing an attractive preview video and screenshots of it. Users will pay more attention to this kind of media than your text content. Videos and screenshots will quickly highlight the core features and functionality of your app.
More importantly, users will get to see what the interface of the app looks like before they even download it. As a result, the users who download your app will already know what to expect. This will reduce the number of uninstalls too and improve.
Focus on the behavior and trends of your users. You should also analyze the apps of your competitors and see how they’re positioning them. If you want to make screenshots of your app, be sure to do the following:
- Include the colors of your unique brand. That will make it recognizable to users.
- Make sure the fonts are readable.
- Showcase the character art of the app.
- Add a call-to-action to boost conversion rates. This could be an actionable phrase or short sentence.
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