What Is Minimum Viable Product?

There are various definitions of Minimum Viable Product you can find on the internet. But this one is the closest: Minimum Viable Product is the first version of a mobile app that has only crucial features that define the purpose of your app.

MVP app is not a beta or poor version of a mobile application. It’s high quality and ready-to-use app that has user value. We are sure that creating MVP first and not a full app with many features is the only right strategy if you want to create a successful mobile application.


Implementing many features

You probably heard about it, but we’ll never get tired of saying it! MVP app must include only core features. It will save you from implementing useless features that your users don’t need, and, of course, save your time and money.

A desire to reach a big audience

A decision to create an app for everyone and not niche group to reach as many people as possible is a straight path to failure. What you have to do is to make a research and find out who are your potential users need your app. If you succeed in finding the right target audience than you can be sure that your app can become a big success.

Creating an app for multiple platforms

It’s clear that you want to have to develop iOS or Android, so you can reach many people. But don’t forget that it will cost you at least two times more. And you can’t be 100% sure in the success of your app until you release MVP app. The right decision would be to create a Minimum Viable Product for just one platform which is used most by your target audience. Eventually, if it will be reasonable you can develop an app for other platforms

Changing the purpose of the app

There are situations when entrepreneurs start to think that an app idea they had is not that fantastic that they thought from the start. So, they start to change the logic of the app in the middle of MVP development. Sometimes new features they want to implement have nothing in common with the original idea, Of course, most of the times these leads to cost increase and app failure.

Ignoring marketing

One of the worst and most disastrous mistakes startup entrepreneurs make. They throw all their budget and even above it into MVP development, to create the flawless app. Thinking people will “stay in line” to download an app. But without proper app marketing, the chances of an app to skyrocket are close to zero. An app can’t become successful and popular if people won’t even know about it.

Choosing a company with low rate

Sure, $10/hour looks soooo attractive! You can implement any feature you want in your first release. But the outcome actually will be catastrophic. These app developers will miss all deadlines, won’t be able to develop the features you want, and you will get a half-made app with lots of bugs. Never go for a cheap app development company.

Advantages of mvp

This is our favorite part of describing Minimum Viable Product. There are tons of benefits compared to building an app with many features from the very start. This section aims to convince you that MVP app is really what you need to create. The major advantages of a Minimum Viable Product are that it proves or disproves the viability of your idea with minimum risk, costs tenfold less, has a shorter development time, reduces rework, more quickly demonstrates the viability of an idea to investors.



This is one of the best benefits of MVP development. You don’t need to invest all your money and spend months on developing a perfect app with many features just to find out people don’t need it. With MVP app you can release an app in 2 months and at low cost and see whether your app is in demand and continue enhancing it with updates.


MVP Development time is much shorter

You know this advantage is much more important than you think. Yes, shorter MVP development time means lower cost. But also the sooner you will release your app the less is a possibility of your competitors launch the same app before you. You always have to be aware that someone else can have the similar app idea and is developing at the same time


MVP costs tenfold less than full app

Good news, right? And, what’s great, it’s an absolute truth. It is related to short MVP development time because an app has only core features. Also money you save on development stage you can invest in marketing and raise the chances of your mobile app to become popular and successful.


Demonstrate the viability of idea to investors sooner

It’s hard to convince investors to fund your app when you have nothing but your idea. It is also hard to raise funds if you are in the middle of development and you need more money, but all you have is just pieces of an unfinished app. In this case MVP development is a solution. It is much easier to collect money to create MVP app and it will be much easier to attract investors with ready to use app.

HOW to define crucial features for your mvp?

The main point of Minimum Viable Product is to cut all extra or unnecessary features leaving for development only the most important – core – features. As well, this is the hardest part of creating MVP app. It feels like every feature is crucial for your app and that without it it will be utterly different app idea with no chance of becoming a hit. And it’s normal. But here’s a tip for you – try to look at your mobile app like at a house.

From the very beginning, a house had a simple purpose – to protect from weather and wild animal. How will it help with defying core features for your MVP app? Imagine house from MVP point of view – meaning for a house to serve the primary purpose with no extras. Does it need walls? No doubt. Roof? Absolutely! What about a door? Yes, for sure. What about a window? You might think it ’s, but it won’t make a house better protection from rain or wolfs. Walls, garage, basement, attic are essentials and would nice to have in the future. But they are not crucial. You see that now? Hope it helps

Our approach


What other companies do

What we do

Our approach

  • You get your app to the market much faster
  • The risk of failing is 20% compared to 80% risk chance when you create full app
  • It’s easier to handle the payments, since you pay by portions
  • You faster start getting feedback from users
  • You can faster demonstrate your app for investors to raise funds
  • You have strong control over the process
  • You can change the schedule of updates and change features without any harm
  • Requires a lot of upfront work to plan everything right

Approach of other companies

  • Total price is slightly lower
  • In the end you have app with many features that presumably will satisfy users
  • App development process requires less of your involvement
  • Great risk of app to fail to be created
  • The app with same features may be released while your app is in proces
  • Many of the features can be unnecessary
  • Hard to get investments without working app
  • Very hard to make any changes during the process

ANODA is a Europe based mobile design
and mobile development company serving
global brands and cutting-edge startups.