Neobank — award-winning fintech app design

<h1 class='header-style-h1 text-color-dark-grey'><span style='color: #2c8e71'>Starbucks</span> — mobile app</h1>

클라이언트 소개

Food

Delivery

모바일 애플리케이션

USA

We had to redesign and add new features to the app. But as always, in any project, there are difficulties. We needed to keep the corporate style and leave the standard functions for the user in the application. We did a UX study of an existing application and found some inaccuracies, the solution of which was proposed in this case.

도전 과제 및 해결책

Encouraging and maximizing the use of gift cards, which have become increasingly popular due to their versatility.

Providing convenient café search in new locations and enabling coffee orders via maps, ensuring seamless pickup upon arrival.

Crafting a seamless coffee purchasing experience that evokes positive emotions and addresses specific user needs.

Expanding gift card capabilities to allow usage not only in physical stores but also within the Starbucks app for enhanced convenience.

Enhancing map integration within the app, allowing users to quickly locate nearby cafes, map routes, and place orders on the go.

Leveraging UX research data to design an intuitive and user-friendly purchasing interface aligned with user needs and expectations.

작업 범위

Starbucks is a real find for a coffee lover. We bring to your attention an improved design of the Starbucks app with effective business solutions.

<p class="text-size-medium text-color-white" style="max-width: 480px">Brainstorming a concept for upgrading the Starbucks app and collecting essential insights about the company.</p>

<h3 class="header-style-h4 text-color-white">Research</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">We're defining the key audience and researching competitors as part of the Starbucks app redesign process.</p>

<h3 class="header-style-h4 text-color-white">Wireframes</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">Creating a prototype on paper and translating it into a digital version for the Starbucks app redesign.</p>

<h3 class="header-style-h4 text-color-white">UI Design</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">Designing a unique visual identity tailored for the Starbucks app.</p>

<h3 class="header-style-h4 text-color-white">Testing</h3>

<p class="text-size-medium text-color-white" style="max-width: 480px">Executing app testing and collecting feedback from an expanded user base for the Starbucks app redesign.</p>