How to Conduct a UX Audit
Learn how to conduct a UX audit, gather evidence, prioritize usability problems and turn findings into an actionable product roadmap.
SEO Software Design Services
Design the tool that tells people what to fix — audits ordered by what matters, keywords they can compare at a glance, and advice right on the page they are editing.
- Custom scope
- Set in the service’s proposal
- Experts and beginners
- One product, two kinds of user
- Extension and web app
- Designed as one system
- Build-ready handoff
- Flows, states and prototype
In short
SEO software that turns findings into fixes, for specialists and first-timers alike.
What's included
- Site audits and findings
- Priorities and task lists
- Keyword research and tracking
- Browser extension panels
- Projects, clients and reports
- Scores and re-checks
Answers you'll have before development
- Which finding should a user fix first?
- What belongs in the extension, and what in the app?
- How much SEO must a user already know?
Where it stops
Marketing Analytics & Attribution Design
Reports paid campaigns, spend and conversions.
SEO Software Design
Turns crawls, rankings and audits into tasks on the page.
Not included
- SEO services or rankings for your site
- Crawler or ranking-data engineering
From a crawl to the one fix that matters today
An SEO tool fails when it hands over a report and walks away. Good audit platform and keyword research tool design starts from what a user does next with each finding, keyword and score, and where they are when they do it.
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Audit findings and priorities
Issues grouped, explained in plain words and ordered by what to fix first.
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Keyword research and tracking
Keywords searched, filtered and compared by location, device and date.
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Browser extension panels
A score, the advice and a re-scan, in a panel that sits beside the page.
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Projects, clients and reports
Sites and tasks with statuses, and reports that open into the detail.
You receive
- Flows for every user type
- A state and plan-limit matrix
- UI and a clickable prototype
- Walkthroughs with your engineers
Designed for the finding nobody understands yet.
SEO tool UX design has two readers: the specialist who wants every row, and the site owner who wants to know what to do next. Every screen is drawn for both, and for the moments the data runs out.
Every screen is designed for
- Crawl still running
- Site blocked the crawler
- Hundreds of issues at once
- Fixed, not yet re-checked
- Keyword with no data
- Ranking dropped overnight
- Plan limit reached
- Extension on an unsupported page
- Report shared with a client
SEO software we have designed
An extension, a web app and a landing page, built as one product for site owners and agencies.
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SEO · SaaS · Web platform
SEOSpace
Designed an SEO tool for Squarespace — a Chrome extension that scores a live page, a web app for audits, keywords, backlinks and local SEO, and the landing page — on one component set, starting from a UX audit.
- 400+ Unique screens
- 5 Experts on the team
When SEO software design is the right frame
It fits when your product finds problems on websites, and its value depends on people actually fixing them.
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Findings pile up unfixed
Users run audits, get long lists and do not know where to start.
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Experts and beginners share it
SEO specialists and site owners use one product with very different skills.
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The work happens on the page
Advice is needed in the editor or the browser, not only in a dashboard.
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Agencies report to clients
Projects, task statuses and reports have to travel beyond the tool.
A different starting point
- Your product reports paid campaigns and conversions Marketing Analytics & Attribution Design
- The tool automates outreach, emails or campaigns Marketing Automation Platform Design
- Your users are developers working in code and terminals Developer Tools Design
- You first need to see where users stall in the current tool UX Audit
Let's turn your findings into fixes
Tell us who uses the tool and where they give up on a report. We will come back with the service that fits and a realistic next step.
Scope, access and who does what
SEO tools are designed one surface at a time — the extension, the app or a single module — through one of our services. Its proposal sets the terms.
- Scope
- Per service fixed or phased, set in the proposal
- Timeline
- Agreed after scope, access and dependencies
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You provide
- The product
- Access to the app, the extension and staging, with test sites and a test account per plan.
- The data
- What the crawler and data sources return, how often, and where they fall short.
- The people
- Time with specialists, agency staff and site owners, and your support team's themes.
- Engineering
- The crawler, the ranking data, the browser platforms and their limits.
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Who does what
- ANODA
- Maps what each kind of user does with a finding, designs the flows, states and screens, and documents what engineering needs.
- Your team
- Owns the crawler, the data and the SEO logic, reviews each step, and builds and ships the app and extension.
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Boundaries
- Outside SEO software design
- SEO services for your own site, crawler and ranking-data engineering, SEO rules and scoring logic, and development.
- After the design
- A partner, your own engineers or our MarTech Development team can build it. Implementation reviews are scoped separately when needed.
Where do your users stop fixing?
Tell us what the product checks, who uses it — specialists, agencies or site owners — and where they get lost.
Message received.
Within 15 minutes, we’ll email you initial feedback and follow-up questions.
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SEO Software Design: common questions
We're building an SEO tool with a Chrome extension. Have you designed one before?
Look for one that has designed an SEO product across its surfaces, not only a marketing site for it. Ask how it handled a full SEO suite in a narrow panel, how it scored a page and explained the score, and how the extension and the web app stayed one product. Our SEOSpace case covers all three — SEO extension UX inside the Squarespace editor, a web app for the deep work and the landing page — on one component set.
Our users aren't SEO experts. How should the tool tell them what to fix first?
Lead with the state of the page, then one next step at a time. A score says how the page is doing; findings are grouped and ordered by what to fix first, each written as advice in plain words, with the detail one click away for the specialist. After a fix, a re-check shows the change. In SEOSpace, the extension leads with one score for the page and keeps the advice in drop-downs until they are needed.
Which roles and workflows does SEO software design cover?
SEO specialists who audit and prioritise, agency staff who manage many client sites and report on them, site owners doing their own SEO for the first time, content editors who fix pages, and admins who manage plans and seats. The workflows run from adding a site and crawling it to reading findings, working through tasks, researching and tracking keywords, local and backlink views, re-checking, and client reports.
Which ANODA services fit an SEO product?
A UX Audit shows where users stall in the current tool — SEOSpace itself started with one. UI/UX & Product Design takes a new product to handoff, Product Redesign rebuilds a live one, Web App Design covers the tables and projects, and Design Systems keeps the extension, app and site on one component set. MarTech Development builds the result. We design SEO products; we do not run SEO for your site.
How do you handle crawl limits, missing data and other edge cases?
With the flows, not after them. Every screen is drawn for a crawl still running, a site that blocks the crawler, hundreds of issues at once, a fix not yet re-checked, a keyword with no data, a ranking drop overnight, a plan limit reached, the extension opened on an unsupported page, and a report shared with a client. Plan limits and client access are set out in a matrix engineering can check the build against.
What do you need from our team to start?
Access to the app, the extension and staging with test sites and a test account per plan. What the crawler and data sources return, and where they fall short; time with SEO specialists, agency staff and site owners; the questions your support team hears again and again; a product owner who decides; and the engineers who own the crawler and the data.
What SEO software have you designed?
SEOSpace, built for people who run Squarespace sites — 400+ unique screens by a team of 5 experts, spanning the Chrome extension, the web app and the landing page. The case study shows the audit findings, the extension's scan panel, local SEO and keyword tracking. The crawler and ranking data behind them were SEOSpace's own engineering, not ours.
Our extension and web app are live. Can you improve them without starting over?
Yes. SEOSpace started as a UX audit of the product already in use — seven usability reviews, each finding with a recommendation — and the audit steered every phase after it. The work happens in your files and components, reviewed by your product team and engineers, so the extension and the web app keep sharing the same parts.