Mobile and web app design process in 2024
Explore the mobile and web app design process in 2024. Learn how ANODA UX Agency delivers modern, user-friendly solutions.
Mobile App Design Services
Design an iOS and Android app around the journeys people take in it — navigation, onboarding, permissions and gestures — in a prototype your team can test before anyone builds it.
- For iOS and Android
- A new app, or the mobile side of a web product
- Custom scope
- Fixed or phased, set in the proposal
- A testable prototype
- Of the key journeys, on a device
- UI, states and handoff
- What your engineers build from
In short
Your app designed around real journeys, and tested before it is built.
What's included
- Navigation
- Onboarding
- Permissions
- Gestures
- iOS and Android patterns
Answers you'll have before development
- What must the app do on a phone?
- What does a new user meet first?
- How should it behave on iOS and Android?
Where it stops
Builds and releases the app.
Mobile App Design
Decides how it works, for whoever builds it.
Not included
- Development or store release
- Downloads, retention or revenue figures
One connected design, not a folder of screens
The same app, from its map to finished screens.
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Map
Jobs, roles and the navigation model.
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Flows and wireframes
Every journey, including refusals and failures.
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A testable prototype
The key journeys, tried on a real device.
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UI, states and handoff
iOS and Android screens, ready to build.
You receive
- An organised design file
- A clickable prototype
- Walkthroughs with your engineers
Designed for a phone, not shrunk onto one.
Used in one hand, on the move, between interruptions. The design starts there.
Every screen is designed for
- First launch
- Permission denied
- Offline or a poor connection
- Loading
- Empty
- Error and recovery
- Opened from a notification
- Small and large screens
- Larger text and screen readers
From web to phone
What stays
- What users already do in your web product
- Accounts, data and the backend the app will use
- Terms and patterns your users know
What changes
- Navigation built for a mouse and a wide screen
- Forms and tables that do not work on a phone
- Flows that assume people never leave halfway
Mobile apps we have designed
From a first app built from scratch to redesigns of apps already in people's hands.
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Wellness · Healthcare
Clearwater Wellness Co.
Designed a wellness app from scratch that pairs control of a physical cold-therapy bath with session tracking and a community.
- 306 Screens designed
- 4 Experts on the team
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Beauty · Wellness · Mobile app
Forever Beauty
Redesigned a live AI and AR beauty app — a screen-by-screen audit, a new information architecture and a refreshed interface.
- AR Live-camera makeup steps
- 3 Visual styles explored
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Automotive · Subscriptions · Mobile app
Pulse
Designed the driver app for a car-wash platform: subscriptions, several vehicles, two-tap re-washes and self-serve bays started from the phone.
- 84 Unique screens
- 3 Experts on the team
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Networking · SaaS · Mobile
DAP
Redesigned a business-networking app flow by flow — discovery, AI matching and meeting scheduling — for a dev team already building.
- 89 Unique screens
- 10 Product flows shipped
When mobile app design is the right start
It fits when the open question is how the app should work. Four signs it is the right step now.
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A phone is where the job happens
People need the product on the move, with a camera, location or notifications.
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The journeys are known, the app is not
You know what users need to do and need the app designed around it.
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Someone can decide
A product owner can review flows and settle trade-offs between platforms.
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A build is planned
An in-house or partner team will develop the app from the design.
Let's shape your app before anyone builds it
Tell us what the app is for and who will use it. We will come back with a useful scope and a realistic next step.
Scope, access and who does what
Scope, deliverables and the review rhythm are agreed before we start.
- Scope
- Custom fixed or phased, set in the proposal
- Timeline
- Agreed after scope, access and dependencies
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You provide
- The product
- What the app is for, who uses it, and any web product it extends.
- Evidence
- Research, analytics, support themes or reviews you already have.
- Decisions
- A product owner who can review flows and settle platform trade-offs.
- Engineering
- The team or partner who will build it, and their constraints.
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Who does what
- ANODA
- Designs the structure, flows, prototype, screens and states, and documents what engineering needs.
- Your team
- Shares context and constraints, reviews each step, and builds and releases the app.
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Boundaries
- Outside mobile app design
- Development, App Store and Google Play release, backend work and user research beyond prototype reviews.
- After the design
- Your team or partner builds and releases the app. Implementation reviews are scoped separately when needed.
In the client's words
We now have a full design system and user journey ready for development, perfectly aligned with our vision.
Which journey should the app get right first?
Tell us what the app is for, who will use it and where the web product ends, if there is one.
Message received.
Within 15 minutes, we’ll email you initial feedback and follow-up questions.
Mobile App Design Guidelines: A Practical 2026 Checklist
Use practical mobile app design guidelines for navigation, touch targets, gestures, forms, adaptive layouts, accessibility, and release testing.
Mobile App Design: common questions
How do we choose a mobile app design team?
Look for a team that has designed apps for both iOS and Android and can show the flows, states and handoff behind the screens — not only finished visuals. Ask to see how they handled onboarding, permissions and failure states in a real app, and who on the team did the work.
What should mobile app design include, and what affects the cost?
It should include the structure and navigation, the key flows, a testable prototype, UI with its states and a handoff engineering can build from. Cost and timeline depend on the number of journeys and roles, whether both platforms need their own patterns, how much evidence already exists, and how many review rounds your team needs.
What do we get from ANODA?
Workflow and information architecture, user flows and wireframes, a clickable prototype of the key journeys, and the UI for iOS and Android with components, states and annotations. Onboarding, permissions, gestures and platform patterns are designed as part of it, not added at the end.
Is mobile app design the right service for us?
Choose it when the open question is how the app should work on a phone. If the problem or audience is still unclear, start with Product Discovery; if an existing app needs its problems found first, a UX Audit; if the flows are settled and only the interface needs work, UI Design; if you need the app built, Mobile App Development.
What do you need from us to start?
A product owner who can make decisions, any existing product or prototype, the research, analytics or support themes you have, and contact with the team that will build the app so their constraints shape the design early.
What will our engineers receive?
An organised design file with the flows and screens, a clickable prototype, component and state specifications with platform notes, and walkthrough sessions with your engineers. The design belongs to your team at handoff.
How are scope, timing and price set?
The journeys and roles in scope, the platforms, the state of existing evidence and design, and the review rhythm. We set a custom scope and estimate in the proposal, fixed or phased, and agree the timeline after scope, access and dependencies are clear.
What is not included?
Development, App Store and Google Play release, backend work, and user research beyond prototype reviews. Each can be scoped separately, with us or with your own partners.