Website Redesign Services

Rework the website you already have — its structure, pages and conversion paths — while every URL, form and integration that works today is mapped and carried over.

A steel robotic arm on a round pedestal presses an orange button into a clean white ceramic web page, a chipped and cluttered old one behind it.
Custom scope
Fixed or phased, set in the proposal
Every old URL mapped
Redirects planned before design starts
Your platform or a new one
A move only when it pays off
The site stays yours
Your accounts, domain and editors

In short

Your website reworked, without losing what already works.

What's included

  • Content and URL audit
  • New structure
  • Page design
  • Build and content move
  • Redirects and launch

Answers you'll have before anything is rebuilt

  • Which pages stay, merge or go?
  • Where does each old URL lead?
  • Stay on your platform, or move?

Where it stops

Website Design

Plans and builds a new site from a blank page.

Website Redesign

Reworks a live site and keeps what it has earned.

Not included

  • Guaranteed rankings or traffic
  • Platform, hosting or third-party fees

From an inventory of the old site to a new one in its place

Each piece builds on the one before it, and all of it stays yours.

Discuss your redesign
  • A white ceramic checklist slab with a few rows ticked, a steel magnifying glass with a graphite handle lying across it.

    Site audit and URL inventory

    Every page, form and integration listed, with what it earns and what it becomes.

  • A ceramic base plate with a crowded sitemap tree joined by steel rods to a neat one, one node graphite.

    Structure and redirect map

    The new site map, with each old URL pointed to its new home.

  • A clean ceramic browser window on a steel stand, an older cluttered one tilted behind it.

    Redesigned pages

    Key templates designed with real content, for phone, tablet and desktop.

  • A ceramic switch plate with a steel toggle and a graphite knob, beside a small ceramic browser tile.

    The relaunched site

    Built, content moved, redirects live and checks run before the switch.

You receive

  • The live site on your accounts
  • The URL and redirect map
  • A walkthrough for your editors

Nothing that works today is lost by accident.

A website redesign agency should tell you, before anything changes, what it rebuilds, what stays with you and your providers, and how the switch is checked. We put that in writing first.

  • Audit

    Pages, traffic, forms and integrations reviewed: what brings visits and leads, and what nobody uses. Needs Access to analytics and search console, and a list of the tools the site feeds.

    Done when Every page has a verdict — keep, merge, rewrite or retire — that you have approved.

  • Structure

    The new site map and conversion paths, with every old URL mapped to its new home. Needs Who the site is for, what they should do next, and who approves the map.

    Done when The site map and the redirect map are signed off before design starts.

  • Design

    Key templates with real content first, then the rest of the site from the same blocks. Needs Brand assets, and a decision on whether the brand stays, is refreshed or needs its own project.

    Done when The approved designs hold at every breakpoint, at the accessibility level agreed in writing.

  • Build and migrate

    Templates and the CMS built, content moved page by page, forms and tools wired back in. Needs The platform decision, a content export, and access or test accounts for each connected tool.

    Done when Every kept page exists on the new site, and each form reaches the right inbox or tool.

  • Switch and check

    Redirects set, metadata carried over and checks run; then the switch, and a check for errors after it. Needs Access to the domain and DNS, and one person who decides the launch date.

    Done when Old URLs land on the right new pages, nothing returns an error, and the old site stays restorable until you sign off.

Who owns what

ANODA builds

  • The audit of pages, content, forms and integrations
  • Site map, redirect map and conversion paths
  • Page designs at every breakpoint
  • Templates, CMS, content migration and forms
  • Redirects, metadata and launch checks

Your team owns

  • Content decisions, sign-off and legal pages
  • Domain, DNS, hosting and platform plans, with their fees
  • Analytics, search console, CRM and other tool accounts
  • The launch decision, and editing after handoff

Platforms and tools provide

  • The platform — current or new — and its hosting
  • Search engines, which re-crawl the new site on their own schedule
  • The CRM, analytics and email tools the forms feed

When a website redesign is the right step

It fits when the site is worth protecting but no longer does its job. Four signs it is the right step now.

  • The offer has moved on

    The site describes what you sold two years ago, or a brand you have since replaced.

  • Visitors get lost

    Pages have piled up, and the route to an enquiry is hard to find.

  • Every change is a workaround

    The templates or the platform make simple edits slow or risky.

  • The site already earns traffic

    Search visits and leads come in, and you cannot afford to lose them in the move.

Let's map your site before anything changes

Tell us what your site runs on and what it no longer does. We will come back with a useful scope and a realistic next step.

Scope, access and who does what

The pages in scope, the platform and the review rhythm are agreed before we start.

Scope
Custom fixed or phased, set in the proposal
Timeline
Agreed after scope, access and dependencies
  1. You provide

    The site today
    Its address, the platform and CMS access, and what no longer works.
    The numbers
    Analytics and search console access, so we can see which pages earn visits.
    The connections
    The forms, CRM, analytics and other tools the site feeds.
    A decision-maker
    One person who approves the site map, the design and the launch.
  2. Who does what

    ANODA
    Audits, plans, designs, builds and migrates the site, and runs the launch checks.
    Your team
    Grants access, decides on content, reviews each step and picks the launch date.
    Your providers
    Keep the platform, domain and tools running, and answer technical questions.
  3. Boundaries

    Outside a website redesign
    Products people sign in to, a new brand identity, copywriting at scale, paid media and SEO campaigns.
    After launch
    Your team edits and publishes. Support, new pages or a next phase are scoped separately.

What is your website no longer doing?

Tell us its address, what it runs on, and what has to change — the pages, the platform or both.

What do you need? *
Project budget (USD) *

What is your product, who uses it, and what would you like us to do?

    Within 15 minutes, we’ll reply with initial feedback and follow-up questions.

    Read more about website redesign

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    Website Redesign: common questions

    How do we choose a website redesign agency, and what should we ask to see?

    Ask to see live sites the team reworked, not only designs, and ask who did the design and who did the build. Then ask how they handle the old site: how they list its pages and URLs, where the redirect map lives, how content is moved and who checks the forms after the switch. A team that talks only about the new look and never about the old URLs is the risk to your traffic.

    What do website redesign services include?

    An audit of the current site — pages, traffic, forms and integrations — and a verdict on each page. Then a new site map with conversion paths, a redirect map from every old URL, page designs for phone, tablet and desktop, the build with its CMS and forms, the content moved across, and a launch with redirects, metadata and checks. A platform move can be part of it, but only when the audit shows it is worth it.

    Will a redesign cost us search traffic?

    It can, when pages vanish or URLs change without redirects. That is why the audit lists every URL that earns visits or links, and each one gets a new home before design starts. Titles, descriptions and headings that work are carried over, redirects are tested before the switch, and errors and search coverage are checked after it. Search engines re-crawl a new site in their own time, so rankings can move for a while; nobody can guarantee them, and we do not.

    Should we redesign, or start with a different service?

    Redesign when the site has something worth keeping — traffic, content, links, a platform your team knows — and no longer does its job. If there is no site yet, or nothing worth keeping, start with Website Design. If you do not know why the site underperforms, a UX Audit comes first. If the design is settled and only needs building, Webflow Development is enough. If it is a product people sign in to, you need Product Redesign.

    Do we have to move to a new platform?

    No. Many redesigns stay on the current platform, because it works for the editors and moving carries cost and risk. A move earns its place when simple edits need a developer, the platform blocks what the site must do, or the plan and hosting cost more than they are worth. We compare the options during the audit, and a move is scoped only when you decide on it.

    What do you need from us to start?

    Access to the current site and its CMS, analytics and search console, so we can see which pages earn visits. A list of the forms and tools the site feeds, your brand assets, and one person who approves the site map, the design and the launch. If you have a list of pages the business cannot lose — a pricing page, a top article — tell us early.

    What will we have at launch, and can you stay on afterwards?

    The live site on your own accounts, the design file, the CMS set up with its collections and page blocks, the URL and redirect map, and a walkthrough for your editors. After launch we can test key paths with real visitors, add pages, align the site with your product's design system or take on a next phase, each scoped separately.

    What decides the scope, timeline and price?

    The number of pages and templates, how much content is kept, rewritten or retired, how many URLs need redirects, the forms and tools the site connects to, and whether the platform changes. We set a custom scope and estimate in the proposal, fixed or phased, and agree the timeline once scope, access and dependencies are clear. A phased plan often suits a large site: the key templates and top pages first, the long tail after.

    What is not included?

    Products people sign in to, a new brand identity, copywriting at scale, photography, paid media and SEO campaigns. Domain, hosting, platform plans and third-party fees stay in your accounts. We do not promise rankings, traffic, uptime or security beyond the criteria agreed in writing.

    Can we see a website you have redesigned?

    The easyStorage NL case shows a website we designed and built in Webflow, with the inherited booking flow redesigned in two rounds, responsive pages and staged releases. It shows design and build together; it is not presented as a URL migration. On your project, the audit and the redirect map are the first things you see and approve.