ANODA Discuss your product

Equipment rental marketplace, boards by the hour

EasyRent lets people rent kayaks, paddle boards and other outdoor gear from local suppliers.We designed and built it, brand included, through to launch.

EasyRent admin console: Financial Insights with revenue, gross profit, and equity and liability charts by day, beside a sidebar of Insights, Financial and User Management; EasyRent on a phone: search by place and time, equipment categories and a paddle board card with credits per hour, capacity, distance and supplier
3
roles renters and suppliers on phones, the team on desktop
research, design, design system, brand, then the no-code build

EasyRent started with water-sports and outdoor gear: kayaks, canoes and paddle boards rented by the hour or the day from local suppliers. We started from zero: we designed the marketplace for renters, suppliers and the team running it, drew the brand , then built the landing and the product in Webflow with Wized and took it live.

What a rental goes through

One chain, from a guest looking around to a board back on the rack:

  1. Browse

    • Guest mode
    • Map
    • Filters

  2. Book

    • Time slot
    • Add-ons
    • Credits

  3. Pick up

    • Check-in
    • Scan
    • Status

  4. Return

    • On time
    • Late
    • Damaged

  5. Settle

    • Evidence
    • Charge
    • Review

  6. Operate

    • Suppliers
    • Moderation
    • Reports
Open Protected
Guests can look around before signing up, without the whole catalogue being there to copy.
Quick sign-up Verified supplier
A renter signs up in a few fields; a supplier is verified before listing a single board.
Phone Desk
Renters and suppliers act on the beach; the team moderates and reports from a desktop.

One board, read before it’s booked

Found
A renter standing at the water wants to know three things fast: is it free when I need it, what will it cost, and who am I renting from.
Decided
The equipment page answers in that order: the photos, the free slot and the capacity, the price in credits per hour, the supplier with the distance, then the details and the add-ons.
For the user
A renter books from one screen without calling the supplier to ask.
Equipment details on a phone: photo gallery, the available slot, the board’s name, rating, capacity, address, distance, supplier, Add to Cart and the total in credits with Quick Checkout
After: a paddle board free on the chosen morning, priced in credits

  1. Is it free

    The slot the renter searched for and how many people the board takes.

  2. Who and where

    The address, how far it is, and the supplier behind the listing.

  3. What it costs

    The total in credits and a checkout that stays on screen while you scroll.

How the work progressed

From research to a working marketplace, with the design and the Webflow build running side by side.

  1. Discovery

    What rental marketplaces already do well, and what each of the three roles needs

    Artifact Competitor research and personas for renters, suppliers and admins

    Competitor research table: Texas Rowing Center and Austin Paddle compared on exploring and renting, with pros and cons and marked-up phone screenshots of each site, paddlers on the water among them, and a summary of what EasyRent should take, from online booking and accounts to better filters and a shorter reservation

  2. User flow

    Every path of a rental for each role, including the late, damaged and disputed returns

    Artifact Information architecture and user flows

    The damaged-return process as a table of steps against the consumer, supplier and admin: the return marked pending, the damage spotted and estimated, the damage form with its invoice, the admin’s approval and charge, the consumer’s payment and the supplier’s payout

  3. Wireframes

    Where search, the listing, the cart and the supplier’s tools sit, before any style

    Artifact Wireframes for the renter, supplier and admin surfaces

    Grey wireframes of the admin insights by week and by month: listings in use, active rentals, credits spent, rental length, the credit price spread and customer activity

  4. Moodboards

    How a rental app should feel next to the water

    Artifact Moodboards and visual directions

    Three visual directions for the renter’s app, each with its palette and principles and the same search, listing and order screens

  5. Brand & logotype

    A name that needed a mark before it needed a website

    Artifact Logo exploration and the final logo files

  6. UI & Design system

    Every screen and state for three roles, from one set of components

    Artifact High-fidelity UI, the UI kit and components with their states

  7. Mobile adaptation

    The landing on a phone as well as a desktop

    Artifact Responsive landing layouts

  8. Landing page

    What a first-time visitor sees before the app

    Artifact The landing, designed and built in Webflow

  9. Delivery

    The screens turned into a working build, not a Figma file

    Artifact The Webflow and Wized build, the integrations, email templates and the launch

Every rental drawn to its last state, before a screen

Found
A rental has more endings than a checkout: the board comes back late, broken, or not as the supplier remembers it. Leave one ending undrawn and the build stops there.
Decided
Each role got its flows first: a renter’s search to return, a supplier’s onboarding to a first listing, the admin’s moderation, and every return path with its evidence and charge.

  1. A renter’s booking, from the listing to the pickup reminder

    One listing opened, a check for an account, then the order, its confirmation email and the reminder the day before.

    Open the full map
    Part of the renter’s user flow: the detailed listing, a check whether the user is registered, the cart or a zero-credit notice with sign-up, then the order confirmation, the success screen, the confirmation email and the inbox reminder, each with its content notes
EasyRent navigation: the renter’s tab bar with Explore, Favourites, Cart, Inbox and My Rentals, and the admin sidebar with Insights, Financial, User and Inventory Management and Customer Impersonation

A tab bar per role, a sidebar for the team

Five tabs for renters, five for suppliers, and a sidebar for the admin console.

  • Competitor research
  • Personas for each role
  • Information architecture
  • User flows for every rental path

Six jobs across three roles

The renter first, where a booking is won or lost. Then the supplier who owns the gear, and the team that keeps both honest.

Search by place and time

Found
Gear is only useful where and when you are. A list of every board in the country answers neither question.
Decided
Search starts from a place and a time slot, with categories, filters and a map of suppliers nearby. A guest can look around; booking asks for an account.
Map on a phone: supplier pins with available listings, filters by type and availability
Search results on a phone: the place and time slot filled in, equipment categories and a paddle board card with credits per hour, distance and supplier

Credits instead of card math

Found
Hourly and daily prices, add-ons and memberships add up to a sum nobody can check at the counter.
Decided
Prices read in credits per hour, the cart adds add-ons and services on top, and the checkout shows the total.
Cart on a phone: a paddle board with a time slot, added services and the total in credits

A return with evidence

Found
A board comes back with a crack, and it’s the renter’s word against the supplier’s.
Decided
Either side reports an issue with a reason, the damaged item, a description and photos. The admin reviews it before any extra charge.
Report on a phone: order number, reason Damaged, the paddle board, details and three photos, with Submit

Listings with everything a board comes with

Found
A board comes with a paddle, a leash, a life jacket in two sizes, and a slot calendar. A plain product form can’t hold that.
Decided
A listing holds its variants, sub-products, services and add-ons, its location and its availability, so the renter sees one thing to book.
Supplier listings on a phone: search, status and availability filters, Add Listing and paddle board listings marked Published or Unpublished
Supplier profile on a phone: the company, listings in use and today’s check-ins with times and renters

Earnings a supplier can read

Found
A supplier wants to know what earns, not a ledger.
Decided
Insights by week, month and year: earnings, rental length and volume, and the top listings and locations.
Supplier insights on a phone: earnings by day, rental length distribution and rental volume

A console that can see what the customer sees

Found
When a renter says the app won’t let them book, support can’t guess what’s on their screen.
Decided
The admin console covers insights, finances, users and inventory, and an admin can open the product as a given customer to see the problem first-hand.
Admin report details: a supplier, order number, the customer, the reason Damaged, the description and three photos, and the compensation amount
Admin Customer Impersonation: a searchable table of consumers, suppliers and admins with registration and last login dates

A mark before a website

Found
A new name had to read on a phone’s header, on a landing page and at the top of every email, before anyone had heard of it.
Decided
Each logo direction was drawn with the idea behind it and tried on light and dark. The final mark then carried into the product, the landing and the emails renters and suppliers receive.
EasyRent logo concepts: three logomark and logotype options and two logotypes, each with the symbols it combines and shown on white and on black
The EasyRent logo: a leaf and water mark beside the EasyRent wordmark
EasyRent booking email to a supplier: a Booked label, the order number, two items with check-in, check-out and credits per hour, the total in credits and the renter’s contact

One kit for three products

Found
Three roles drawn apart drift apart: a rental card or a status reads one way to the renter and another to the supplier.
Decided
One UI kit with styles, grids and components, every card and control drawn in each state it takes, used by the renter’s app, the supplier’s app and the console.

The same rental, seen by both sides

One order card from the kit: the renter sees the supplier, the supplier sees the renter.

  • Renter’s order card: order number, date, supplier, the board and status Booked
    Renter: In rental history.
  • Supplier’s order card: order number, date, status In Use, the renter, the board and its location
    Supplier: In the rentals list.

A rental in each of its states

Booked, in use and damaged: the same marker on every screen.

  • Status tag Booked
    Booked
  • Status tag In use
    In use
  • Status tag Damaged
    Damaged

A landing that shows the product

Found
First-time visitors meet EasyRent on its website, not in the app, and the page had to work as well on the beach as at a desk.
Decided
A responsive landing, designed for desktop and phone and built in Webflow, leads with the gear and one call to start, then shows the app itself.
EasyRent landing page on desktop: the navigation, the headline Easy Rent the best gear for your next adventure, a Get Started button, a kayak on dark water and a card with renters’ avatars and a 4.88 rating
The landing’s About section: the app’s search screen on a phone with equipment categories, 500+ verified users with Get Started, 10K+ successful rentals, and 98% customer satisfaction over a photo of paddle boards
What We Offer: cards for suppliers (Manage Your Inventory with the inventory and add-product screens, Real-Time Statistics with rental charts) and for renters (Wide Range of Equipment, Easy Online Booking with the checkout), closed by the line …and much more
What Our Customers Say: three five-star Google reviews from paddle rental suppliers, each with a photo, a name, the company and a date
The landing page’s Get in touch form on desktop: full name, email, a message with a 500-character counter and Submit
Ready to Dive In? with a Get Started button on a dark teal band, beside two tilted phones: the app’s search and the details of a paddle board with its rating, capacity, address and supplier
The landing’s dark footer: the EasyRent logo, links to About, Features, Testimonials and Contact Us, Privacy Policy and Terms & Conditions, Instagram, Facebook and YouTube icons, and Sign Up and Log In
EasyRent landing page on a phone: the menu, Log In and Sign Up, the headline, the kayak photo with a card of renters’ avatars and a 4.88 rating, and Get Started

  • Contact form states

    Every field state, the errors and the sent message.

  • Legal pages and a 404

    Terms of use, the privacy policy and a missing page, on brand.

  • Email templates

    Booking, return, report, survey and status emails for renters and suppliers.

What we delivered

A rental marketplace designed end to end, with the landing and the product built in Webflow and Wized, and launched. The launch is a historical delivery fact; nothing here speaks for how the product runs today.

roles, each with its own product
3
streams in parallel: design and the Webflow build
2

In the client's words

ANODA took our marketplace from the initial idea through design and development, including the landing page. They understood how the experience needed to work for customers, suppliers and our internal team, and carried that understanding through the whole product. We appreciated having one team take responsibility for both how it looked and how it worked. From introducing the service on the landing page to navigating the marketplace and completing a booking, they made the experience feel connected and straightforward.

Alonso Trejo Mora EasyRent

5.0

Will your marketplace feel like one product, or a chain of tools?

At EasyRent we designed the three roles and built the Webflow, Wized and payments stack ourselves, so no seam opened between the design and the build. Bring us your roles and your rules, and we’ll show where they collide.

Discuss your product Explore more case studies

What we brought to EasyRent

The product

The system and the build