ANODA Discuss your product

Luxury villa marketplace: book the stay or earn it

ParaVista Stays rents out distinctive homes to travellers and lets creators stay in exchange for content.We audited, branded and designed it for every role.

ParaVista Admin dashboard for one week: new users split into guests, hosts and influencers, collaborations, earnings and the listings overview; ParaVista Discover feed on a phone: a search for where to go, destinations such as Maui and Key West, and The Grand Aurora Sky Retreat in New York
347
screens for guests, creators, hosts and the admin team
5
experts one team from the audit to the handoff
4
roles guest, creator, host and admin in one product
Brand
from scratch the logo, a brand book and the landing page

ParaVista Stays is a vacation-rental marketplace : besides guests who book and hosts who list, creators can stay at a property in exchange for photos, videos and posts about it. We audited the product for every role, then designed the mobile-first product , a desktop Admin portal , a brand from scratch with its landing page, and the design system under all of it. The product is live at paravistastays.com.

What each side comes to do

The guest’s path first, then the creator’s and the host’s, and the team that keeps all three honest:

  1. Find

    • Search and flexible dates
    • Filters
    • Map

  2. Choose

    • Photo tour
    • Compare
    • Wishlist

  3. Stay

    • Booking
    • Reservation
    • Cancellation

  4. Create

    • Creator application
    • Offers
    • Collaborations

  5. Host

    • Listing setup
    • Calendar
    • Check-in guide
    • Analytics

  6. Run

    • Verification
    • Listings
    • Bookings
    • Support
Guests Creators
The same homes, booked with money by one side and with content by the other, and neither should feel like the lesser deal.
One account Three roles
Becoming a creator or a host is a step inside the profile, not a second sign-up.
Phone Desk
Guests, creators and hosts live on their phones; the team approving them works at a desk with long tables.

A host’s month, in a reading order

Found
Hosts get revenue, clicks, bookings, ratings and the audience of each listing, more than a phone screen can show at once.
Decided
One order down the screen: the period, the revenue and how it moved, which listings earn most, then the earnings over time. Ratings and the audience sit further down, behind the same period.
For the user
Between guests, a host glances at the phone and sees whether the month is up, which place carries it and where to look next.
ParaVista host analytics for the last 30 days: revenue with its change, clicks and conversion, top listings by revenue and the earnings chart

  1. When

    The period every figure below follows, with its dates.

  2. The month

    Revenue and its change, then the clicks and conversion behind it.

  3. What earns

    Listings ranked by revenue, each with its share.

  4. Over time

    Earnings across the period, switchable to other measures.

How the work progressed

From an audit of the product the client came with to a brand, two surfaces and a handoff, one question closed at a time.

  1. UX audit

    Where the existing product lost each of its four roles

    Artifact An audit of the product for guests, creators, hosts and admins, screen by screen

    A UX audit slide on the property details page of the earlier product: the screen, the problem with opening listings on the same page, its priority and the suggested fix

  2. Wireframes

    What each role does from start to finish, before colour and photos could hide a gap

    Artifact Information architecture, multi-role user flows and wireframes

  3. UI — Mobile product

    One look for guests, creators and hosts on the phone

    Artifact Moodboards, two visual directions tried on the same screens, then the final UI with its states

    Two visual directions for ParaVista, Style 1 and Style 2, each tried on the same Discover, listing and map screens with notes on the approach

  4. UI — Admin portal

    What the team needs at a desk to approve people and listings

    Artifact Admin wireframes, then the desktop UI for the dashboard, verification, listings, bookings, support and safety

  5. Landing page

    How the marketplace explains itself before anyone signs up

    Artifact Landing wireframes, then the page at desktop and phone sizes

    Wireframes of the ParaVista landing page at desktop and phone sizes, with its sign-up dialogs

  6. Delivery

    What the client’s developers needed to build it without guessing

    Artifact Screen maps by role and workflow, a clickable prototype, the design system and the UI kit

Four roles, mapped before they were drawn

Found
Guests, creators, hosts and admins each needed their own paths, and a guest could turn into either of the other two halfway through.
Decided
Every role’s flows were mapped end to end and kept as screen maps by workflow. On the phone, one tab bar and one profile: the roles a guest can take on start from there.

  1. A host choosing a creator

    From filtering creators by category, platform and audience to reading a profile and building an offer: the stay, the dates and the content expected in return.

    Open the full map
    Grey wireframes of the host’s creator flow: the creator list with filters, a creator’s profile with services, reviews and social statistics, then the steps of an exclusive offer

  2. The team handling safety reports

    The Admin side of trust: the reports queue, a report opened with its details, approving or declining it, filters and bulk actions, each state linked in order.

    Open the full map
    Screen map of the Admin Security and Safety area: the empty state, the reports table, filters and a report opened with its details, linked in order
ParaVista guest profile: account verification marked verified, login and security, reservations, payments, notifications, and two cards, List Your Property and Become an Influencer, above the tab bar

One profile, three roles

A guest’s profile holds verification, bookings and payments, and the two ways into a new role: list a property or become a creator.

  • Information architecture for four roles
  • Multi-role user flows
  • Screen maps by role and workflow
  • A clickable prototype

What each role gets done

The guest’s way to a booking first, then the creator’s way to a free stay, the host’s side, and the team that approves them all.

Finding a place worth the trip

Found
Travellers often know the mood of a trip before its dates, and a long list of homes says nothing about where they are.
Decided
Search takes a place and exact dates, or a weekend, a week or a month in a chosen season. Filters follow how people choose a stay, from the kind of place to step-free access, and the map shows prices where the homes are.
ParaVista search with flexible plans: how long to stay, weekend selected, and the months to travel from February to May 2025
ParaVista filters: property categories such as unique, luxury and waterfront, property type, a price range and rooms and beds
ParaVista map with nightly prices as pins and the card of The Grand Aurora Sky Retreat with its rating and a 15% discount

Choosing between homes

Found
A booking this size is rarely decided on one listing: people save a few, look at the rooms and come back to compare.
Decided
A photo tour organised by room, a comparison that highlights only what differs between the saved homes, and a wishlist with folders for each trip.
ParaVista photo tour: living spaces with bedroom and bathrooms, each with its beds and fittings, and the bedroom photos below
ParaVista comparison of three homes with prices per night and amenities, the differences highlighted
ParaVista wishlist with folders: recently viewed, Miami weekend, Maui and New York, each with how many homes are saved

Booking without surprises

Found
A guest decides on the full price, and after the booking needs the address, the times and the Wi-Fi in one place.
Decided
The booking sheet shows the nightly rate, the discount, the service fee and the total before anything is charged. The confirmed reservation holds every detail of the stay, and cancelling states the refund and asks why.
ParaVista Book Now sheet: check-in and check-out dates, guests, $150 a night with 15% off, the ParaVista service fee and the total, with a note that nothing is charged yet
ParaVista confirmed reservation: the home, check-in and check-out dates and times, nights, guests, the address, the Wi-Fi details and the host
ParaVista cancel reservation with a list of reasons such as a change of travel plans or another accommodation found

From guest to creator

Found
Creators are guests first, and a form that looks like a job application would lose them before the first question.
Decided
Becoming a creator starts from the profile: a short setup that can be saved and finished later, one question a screen, and a clear next step once it is sent for review.
ParaVista creator setup start: flexible progress, exclusive benefits and a time estimate over a photo of a stay
ParaVista creator setup step 2 of 5: content categories such as travel, wellness, outdoor and food and beverage
ParaVista creator application sent: a thank-you message saying the team will review it within a few days

A creator profile a host can judge

Found
A host giving away free nights needs to see what a creator makes and who watches it, not only a follower count.
Decided
The creator’s profile carries the services they offer, a portfolio of their best shots and the statistics of each social account, from engagement to where the audience lives.
ParaVista creator services: a photography session with its description and example photos
ParaVista visual portfolio with four photos of homes, each removable, and a button to add more
ParaVista social media statistics: Instagram engagement and story views, YouTube completion and watch time, Facebook reach and top audience location

Offers paid in nights, not money

Found
A collaboration is a booking and a contract at once: dates, what to deliver and who may use the content.
Decided
Hosts send an offer into the chat. The creator opens it as a stay with its terms written out, then accepts or declines it, and every offer keeps its status: pending, accepted or declined.
ParaVista creator offers with the pending tab open: a free-stay offer from host Vickie Pouros for March 19 to 22, 2025
ParaVista chat with host Vickie Pouros: an offer card for a free stay at The Grand Aurora Sky Retreat with View Property and View Offer
ParaVista exclusive offer: three free nights, dates, guests and check-in time, the home, then general terms, content requirements and usage rights

Listing a home, one question at a time

Found
A first-time host has to set a category, rules, availability and prices before a single guest can book, and a long form scares people off.
Decided
Listing is a guided setup, one question a screen, that can be left and resumed. Each home can also be opened to creator stays or kept for paying guests only.
ParaVista List Your Property start screen: tell us about your place, make it stand out and start hosting, with Get Started
ParaVista listing setup step 1 of 13: which category best describes the place, with unique, luxury and nature selected
ParaVista influencer settings for a listing: allow influencer collaborations, with a yes and a no option
ParaVista listing done: the place is listed, with flexible management, earnings and protection explained, and a note that the team will review it

Running the stays

Found
Once guests book, hosts juggle dates, arrivals and prices on the phone, often for more than one home.
Decided
Bookings sorted by status, a calendar that shows the price of each night and lets the host block days, and a check-in guide that tells guests how to get in and when to leave.
ParaVista host bookings, the upcoming tab: two reservations with dates, nights, guests and the home
ParaVista host calendar for March 2025 with nightly prices and blocked days for The Grand Aurora Sky Retreat
ParaVista check-in guide: check-in and check-out times, check-in methods such as keypad entry and smart lock, and the instructions for guests

A desk for the team behind the marketplace

Found
Every creator, host and listing waits for a decision, and bookings and support questions keep arriving from all three sides.
Decided
A desktop portal built around queues: an application opens beside the list with everything needed to accept or decline it, listings are reviewed the same way, and support chats are sorted by topic and status.
ParaVista admin verification queue with a creator application open on the side: social accounts, content categories, their story, and Accept and Decline
ParaVista admin listing management: a pending listing with its photos, address, price, rooms, host and description, and Accept and Decline
ParaVista admin booking management: bookings with who booked, the home, dates, guests, status and price
ParaVista admin support: chats sorted by topic and status, one conversation open about a booking

A brand drawn from scratch

Found
ParaVista had to look like somewhere worth going: to a guest choosing a stay, to a creator putting their name next to it, and to an owner handing over a home.
Decided
A palm mark in the brand green, worked through moodboards and variants and tried in the app’s header and as an app icon, then set into a brand book: logo rules, colour, type and imagery that the product and the landing page share.
Three variants of the ParaVista palm mark, each shown as the wordmark, as an app icon and in the header of the app on a phone
Brand book page, Logo Options: the primary logo, the vertical logo, the logotype, the logomark and black and white versions, with the app header on a phone
Brand book page with the colour palette: Ocean Blue, Sky Blue, Sunset Orange, Soft Apricot and Primary Green, each with its role
Brand book page, Typography Usage: the type scale from small body text on mobile to the landing page headings
Brand book page, Images: guidance on photography and placing the logo over images, next to photos of villas at dusk

One system for every side of the market

Found
The same home shows up in a guest’s feed, a creator’s offer, a host’s listings and the team’s review queue; if it looked different in each, nobody would be sure they meant the same place.
Decided
One UI kit and component library for the phone product and the Admin portal: the same property card, rating, price and buttons everywhere, each drawn with its empty, error and waiting states.

A home reads the same on every side

Photo, name, place and rating sit in the same order for the guest browsing and for the host managing the listing.

  • ParaVista property card in the guest feed: the photo with share, compare and save buttons, the name, the city and the rating
    Guest: The card in the Discover feed.
  • ParaVista property card in the host’s listings: the photo, the name, the city, the rating and the listing’s status
    Host: The same home in the host’s listings.

Drawn for the moments in between

An empty wishlist, a review sent without a rating, a listing waiting for approval: each says what happened and what comes next.

  • ParaVista empty wishlist: a heart and a note that homes marked with a heart will appear here
    Nothing saved yet
  • ParaVista rate stay with the stars and the review field marked in red, asking for a rating and saying the field is required
    A rating is required
  • ParaVista host listings, the On Review tab: a note that the listing will be available to book once the team has verified it
    Listing under review

The page that explains the idea

Found
The landing page speaks to a traveller looking for a stay and to an owner looking for guests, and has to explain a three-sided marketplace to both before either scrolls away.
Decided
Wireframed first, then designed at desktop and phone sizes in the new brand: one promise at the top for guests and owners, then a section for hosts and one for creators, each ending in its own sign-up.
ParaVista landing page hero: Find Your Perfect Stay or Promote Your Property, over a villa at night, with a sign-up for guests
ParaVista landing section Become a Host and Turn Your Home into a Destination: more bookings, more revenue, global reach and a host sign-up
ParaVista landing section Get Paid to Travel and Create Content: create content, earn while travelling, grow a social presence and an influencer sign-up
The ParaVista landing page on a phone: the headline, the guest sign-up and a villa with a quote

  • Clickable prototype

    The product’s flows, tappable end to end, for the client’s team and developers.

  • Screen maps

    Every screen of each role’s workflows, arranged in the order they are used.

  • Design system documentation

    The UI kit and component library with its states, ready for development.

Where the product ended up

One design for the whole marketplace: guests find, compare and book homes; creators apply, take offers and track their collaborations; hosts list a place, run its calendar and read its numbers; the team approves people and listings and answers support from a desktop portal. Around it, a brand from the first sketch, a landing page at every size and a design system, handed to the client’s developers with screen maps and a clickable prototype.

screens across four roles
347
experts in one team
5

In the client's words

ANODA considered the traveller, host and creator perspectives as parts of one product. We appreciated the way the design connects discovery and booking with the tools needed to manage and present the properties.

Carlos Kishek ParaVistaStays

5.0

Afraid each side of your market will see a different story?

In ParaVista Stays, the same home, booking and person read the same for a guest on the phone, a creator taking an offer, a host running the calendar and the team at the Admin desk. Tell us who uses your product and on which screen, and we’ll show you where one record has to hold for all of them.

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What we brought to ParaVista Stays

The product

The interface and the work