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AgriTech Product Design
Design the tools that turn aerial imagery and field data into the day's work — estimating a harvest at the desk, planning where to sample, drawing zones and walking the rows with a phone in hand.
- Grower and field worker
- The desk and the row
- Imagery to the route
- Estimates, sampling, zones and navigation
- VineView
- Vineyard platform, web and mobile
- Custom scope
- Set in the service’s proposal
In short
Farm data turned into the day's work, at the desk and between the rows.
What's included
- Aerial imagery views
- Yield estimation
- Sampling plans
- Zones and blocks
- Field navigation
- Season history
Answers you'll have before development
- Which estimate will a grower trust?
- What does a worker need standing in the row?
- Which feature should growers get first?
Where it stops
Geospatial & Map Interface Design
Map interactions any product can reuse.
AgriTech Product Design
The grower's season: estimate, sample, zone and walk.
Not included
- Yield, quality or cost improvements
- Agronomic advice or models
- Drone, sensor or imagery processing
Where farm data stops being useful
Four places where field data fails to reach the person in the row, and the design that closes each gap.
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An estimate growers can follow
Imagery, vine counts and formulas as a guided path, not a spreadsheet.
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Zones and samples on the real map
Blocks, polygons and sampling points drawn and edited on aerial imagery.
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A route through the rows
Turn-by-turn navigation between vines, with big targets for muddy hands.
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The season at a glance
Blocks, estimates and finished samples compared across fields and years.
You receive
- Grower and field-worker flows
- Every map and data state
- A clickable prototype
- Specs feature by feature
Designed for the row with no signal, not only the office with fibre.
Agritech UX design is tested in the field: imagery a week old, a block with missing vines, a phone that loses its connection halfway down a row. Each state gets a screen for the grower at the desk and one for the worker outside.
Every screen is designed for
- No signal halfway down a row
- Imagery older than the last visit
- Block with missing or dead vines
- Estimate adjusted by hand
- Zone overlapping another zone
- Sample point you cannot reach
- Hundreds of blocks in one list
- Bright sun on the screen
- No history yet for a new field
Our vineyard platform work
A vineyard platform that turns aerial imagery into estimates, sampling plans and routes through the rows.
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AgTech · SaaS · Web + Mobile
VineView
Designed four features into a live vineyard platform — yield estimation, data storage, path building and polygon tools — with in-field navigation on mobile.
- 150+ Unique screens
- 4 Major features designed
Is agritech design the right lens for your farm tool?
It fits when farm data has to become work someone does in the field. Growers, agronomists and field staff will recognise the signs below.
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Data comes from above or below
Imagery, counts or sensors produce more than a grower can read.
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Work happens outdoors
Someone walks rows or fields with a phone, often with poor signal.
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Growers already use the product
New features must land without breaking habits built over seasons.
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Your agronomists own the models
Your team can say how estimates are made and when to trust them.
A different starting point
Let's turn your field data into the day's work
Tell us who uses your product, at the desk and in the field, and where the data stops helping. We will name one feature to design first, and the service for it.
Scope, access and who does what
Each feature is designed under one service, with scope and review rhythm in its proposal.
- Scope
- Per service fixed or phased, set in the proposal
- Timeline
- Agreed after scope, access and dependencies
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You provide
- The product
- Staging loaded with sample fields and imagery, plus a login per role.
- The rules
- How estimates are calculated, how sampling points are chosen, and who may edit a block.
- Evidence
- What growers and field staff ask support, and where they fall back to paper or spreadsheets.
- Engineering
- The team, the imagery pipeline, the map provider, and how data reaches the field.
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Who does what
- ANODA
- Learns how your growers work, draws their desk and field flows with every map and sync state, and documents each feature for engineering.
- Your team
- Keeps the agronomy, models and data in-house, checks each design, and builds and ships every feature.
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Boundaries
- Outside agritech design
- Development, imagery capture and processing, agronomic models and advice, and map-provider integrations.
- After the design
- Each feature is built and shipped into the live product by your team or partner; reviews of shipped features are separate.
Where does your data stop helping growers?
Tell us about your growers, the fields, the data you collect, and the step that goes back to paper.
Message received.
Within 15 minutes, we’ll email you initial feedback and follow-up questions.
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AgriTech Product Design: common questions
Does an agritech design partner know the field, not just the desk?
Ask for agriculture work that reaches the field, not only a tidy dashboard. The right partner can explain how imagery becomes an estimate a grower follows, how sampling and zones are drawn on real maps, how a route through the rows works on a phone with poor signal, and how every state was written down for engineers. Ask, too, which decisions they left to agronomists; design is not agronomy. Our VineView case shows that work.
What would you deliver on an agriculture app design project, and what decides its size?
Domain research, the roles and their jobs, flows with every map and data state, wireframes tested on real imagery, a clickable prototype, UI and a handoff feature by feature. Cost and time grow with the number of features and platforms, the complexity of estimates and map tools, and landing features inside a live product; good access lowers them. The first service's proposal gives the figures.
Who uses an agritech product, from the office to the row?
Growers and farm managers, agronomists and consultants, field workers and samplers, and the admins who set up farms, blocks and users. The workflows are reading imagery, estimating a harvest, planning sampling, drawing and editing zones, navigating to vines or points in the field, and comparing a block across seasons. Agritech UX design has two first screens: the map at the desk and the route in the row. A grower looks at the whole farm; a worker only ever needs the next vine.
Where does adding one feature to a live farm platform start?
Browser tools for estimating and planning belong to Web App Design; field navigation and sampling on a phone go to Mobile App Design. When the question is how a season reads on one screen, Dashboard Design. A new product or feature set gets UI/UX & Product Design, first sketch to handoff; a live tool growers struggle with starts with a UX Audit. Many teams begin with one feature, then add the next once the first is in growers' hands.
Do you give agronomic advice or check our data rules?
No — we design how advice and rules appear, not what they say. We design how an estimate shows its inputs and adjustments, how old the imagery is, who may edit a block or a sampling plan, and what a worker sees when data has not synced. Models and formulas belong to your agronomists, and your team signs off on data, land and privacy rules. We do not promise better yields or lower costs — a clearer estimate is not a bigger harvest.
What field data and access do you need before starting?
Sample fields and imagery on staging, a login for grower, sampler and admin, and a product owner who can settle questions quickly. The formulas and rules as they stand — how estimates are made, how sampling points are chosen — plus where growers fall back to paper. With engineering in the room early, the imagery pipeline, map provider and field connectivity set the design's limits before we draw. Imagery from a recent flight, even a rough export, lets us test layouts on the actual terrain before any styling.
Where can we see your agriculture work?
VineView, a platform that turns aerial imagery of vineyards into decisions — yield estimation on the desktop, and a mobile app that guides workers row by row, vine by vine. We design it feature by feature inside the live product: 150+ unique screens across web and mobile. It is our one agriculture case so far, and we do not show field trials or yield results as our work.
Can new tools slot into our farm platform mid-season?
Yes. Growers use agritech products all season, so new work lands in a live product. We design in your files and system alongside your designers, agronomists and engineers, and every file comes back to you. On VineView every new tool matched the platform's look, feel and logic from day one, so growers met new features without relearning old ones.