B2C & Consumer Product Design Services

Look past the finished screens. A team that knows consumer products can show its onboarding decisions, what a person sees after refusing notifications, how a trial ends, and how someone cancels without writing to support. Ask which apps were live, which were redesigns and which were concepts, and what was handed to engineers. Our Pulse and Forever Beauty cases show that range.

Shorten the road to the first useful result: ask only for what that result needs, and ask for the rest — data, permissions, payment — at the moment it makes sense. Then design the return on purpose. A reminder tied to something the person started, progress that is saved and visible, and a home screen that opens where they left off do more than a generic push. Every decision is checked against your analytics and store reviews, and against a prototype that real people try when the answer is not obvious.

First-time visitors, new users on a trial, regular users, paying subscribers, people coming back after a break, and family members or friends sharing an account — plus the support staff and admins who run the product behind them. The journeys run from the store page or the website to sign-up, onboarding, the core action, reminders, sharing and referrals, and the account: buying, changing and restoring a plan, cancelling, and deleting an account with the data that goes with it.

It depends on where the product is. Product Discovery when the audience or the reason to pay is still unclear; MVP Design for a first release around one core loop; UI/UX & Product Design for the whole product. For a live app, an Activation Audit or a UX Audit finds where people leave, and Product Redesign rebuilds what has been outgrown. Mobile App Design takes the phone, Web App Design the browser, and Design Systems stops a growing app from drifting apart. A B2C marketing website is a Website Design project.

With the flows, not after them. Every screen is drawn for no data yet, a missing connection, a refused permission, a trial about to end, a failed renewal, a restored purchase and a deleted account. Before the system asks for notifications, location or the camera, the product explains why in its own words, so a refusal is not a dead end. App Store and Google Play rules on subscriptions and cancellation shape the paywall from the start. What data is collected, and why, is shown where it is asked for; the legal review of your privacy terms stays with your team.

A product owner who can decide, access to the live app or test builds with a test account on a paid plan, and the evidence you already have: analytics funnels, store reviews, support themes and the reasons people cancel. Early contact with engineering matters too, so the platforms, the subscription provider and the analytics tools you use shape the design rather than surprise it.

Pulse, a driver app for car-wash subscriptions — 84 unique screens in one design for iOS and Android. Forever Beauty, a live AI and AR beauty app — audited, then redesigned on its existing backend, with 3 visual styles explored. Each case study follows a person through the app, from the first screen to the flows they come back for, with the states behind them.

Yes. Forever Beauty was a live app, and the new flows had to respect what its users already knew. The work happens in your own files and components, reviewed step by step with your designers and engineers. Where there is no system yet, we set up the parts a consumer app repeats — onboarding steps, paywalls, empty states, settings — and hand over everything we make.