Find the right starting point
Start from what is happening in the product, not from a list of services.
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Evidence
Find out what is wrong and why
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It is unclear why an existing product is hard to use
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People sign up but do not reach first value
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You do not know enough about the people using it
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Decision
Decide what to build first
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It is unclear what to build or what to do first
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Design
Design it, or rework what exists
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A new digital product or substantial new product area needs designing
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An existing product needs substantial rework
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An agreed product scope needs UX and interface design
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The interface is drifting apart across teams and products
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The marketing website needs updating
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Delivery
Build it and hand it over
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The design is approved and needs building
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The whole product needs building
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The website needs moving to a new platform or CMS
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The services join into one process, but you do not have to buy the whole chain. Start where the product needs it. See how we work
All services
From the first audit to a working release: research, design, systems, development, websites and brand.
Research & strategy
Start here when the question is what is wrong, what people need or what to build next.
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UX Audit
Evaluates the existing experience and prioritises its problems.
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UX Research
Collects new evidence about the people using the product.
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Product Strategy
Decides direction and priorities.
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Product Discovery
Tests assumptions before the team commits to building.
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Usability Testing
See how people use your product.
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Activation Audit
Checks one path, from signup to first value.
Product & interface design
Define how a product behaves, how it is structured and how its interface works, for a new product or an existing one.
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Digital Product Design
Defines a new digital product or substantial new product area, from roles and workflows to engineering handoff.
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UI/UX Design
Designs user experience and interfaces for an agreed digital-product scope.
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Product Redesign
Reworks an existing product around identified problems and constraints.
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UI Design
Give your product a clear visual hierarchy.
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Mobile App Design
Design a mobile app around real user journeys.
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Web App Design
Make complex web applications easier to navigate.
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MVP Design
Define a focused first product experience.
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Dashboard Design
Help users find the decision behind the data.
Design systems & operations
Keep an interface consistent across teams and products, and make design work easier to run.
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Design Systems
One set of components and rules across teams and products.
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DesignOps
Improve how your design team works.
Development
Build what has been agreed: interfaces, web applications, first releases and business systems.
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Frontend Development
Implements an approved interface.
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Web App Development
Builds a working web application with its product logic.
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MVP Development
Limits and ships the first version that can be tested.
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Mobile App Development
Build a mobile app and take it through release.
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CRM Development
Build a custom CRM around your records, roles and sales workflows.
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MarTech Development
Build marketing software around your workflows and data.
Mobile platforms
Choose a platform when the mobile direction is already decided.
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iOS App Development
A native app for iPhone and iPad.
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Android App Development
A native app for Android phones and tablets.
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React Native Development
One app for iOS and Android from a React codebase.
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Flutter Development
One app for iOS and Android with a custom-drawn interface.
Websites & migration
Design, rework or move a marketing website without losing content, URLs or search visibility.
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Website Design & Development
Create a clear marketing website for your business or consumer brand.
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Website Redesign
Rework your website around clearer journeys and content.
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Website Migration & Replatforming
Move a site to a new platform without losing content, links or search traffic.
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Migrate from Webflow
Move a site off Webflow with its content and URLs intact.
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Migrate from WordPress
Move a site off WordPress with its content and URLs intact.
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Migrate from Framer
Move a site off Framer with its content and URLs intact.
Website platforms
Build or maintain a site on the platform your team already edits in.
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Webflow Development
A Webflow site your marketing team can edit on its own.
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Framer Development
A design-led Framer site your designers can maintain.
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WordPress Development
A WordPress site for editors who already work in it.
Web technologies
Choose a framework when the implementation direction is already decided.
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React Development
Web interfaces on a React stack your team can maintain.
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Next.js Development
React sites and apps that need server rendering and fast pages.
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Astro Development
Content-first sites that load fast and ship little JavaScript.
Branding
Decide what the brand stands for and how it looks, before or alongside the product.
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Brand Identity Design
A visual identity that holds together across product, site and marketing.
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Brand Strategy
Decide who the brand is for and what it stands for.
Not sure which service fits?
Tell us what is happening in the product, what has already been tried and which decision your team needs to make next.
Work behind the services
Products we worked on, from an audit of a live SaaS to a full build.
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MarTech · Ads analytics · Web SaaS
Concussion Media
Reviewed a live paid-traffic SaaS and redesigned 11 modules around the numbers its teams act on.
- 400+ Screens and states
- 11 Modules designed and approved by the client
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Beauty · Wellness · Mobile app
Forever Beauty
Audited a live AI and AR beauty app, then redesigned it screen by screen under a new brand.
- AR Live-camera makeup steps
- 3 Visual styles explored
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PropTech · Construction · Tablet app
Cabinit
Designed a tablet-first platform where five roles run kitchen installation across whole buildings.
- 250 Unique screens
- 4 Experts on the team
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FinTech · Charity · Web platform
Payyro
Audited, designed and built a four-role crowdfunding platform: a first release on Webflow and Wized, and a second version now in development.
- 400+ Unique screens
- 5 Experts on the team
Choosing a service
Which service should we start with?
Start from the problem, not the service. If an existing product is hard to use, start with a UX Audit; if you lack evidence about users, UX Research; if the direction is unclear, Product Strategy or Product Discovery. If you are not sure, describe the situation and we will suggest the smallest useful first step.
Do we need research before product design?
Not always. If your team already has reliable evidence about users and the problem, design can start from it. UX Research or Product Discovery comes first when a decision depends on something nobody has checked yet.
Can ANODA work with an existing design team?
Yes. We often take a defined area, a UX Audit or Design Systems work alongside an in-house team, and agree ownership, files and review rhythm at the start.
Can you implement the product after design?
Yes. Frontend Development, Web App Development, Mobile App Development and Website Design & Development are separate services, so implementation can follow our design or start from a design your team has approved.
What is the difference between a UX audit and a redesign?
A UX Audit finds and prioritises problems in the existing product and ends with a plan. A Product Redesign changes the product: it reworks flows and interfaces, usually starting from what an audit or research found.
Do you work on one product phase or the full delivery cycle?
Both. You can start with one piece of work and add the next when the product needs it.
What information do you need before estimating the engagement?
What the product is, who uses it, what is getting in the way and which decision your team needs to make next. Access, documents and constraints can follow once the scope is agreed.